Tuesday, April 30, 2019
Write-up Assignment Example | Topics and Well Written Essays - 750 words
Write-up - Assignment ExampleIn this manner, it ordure be suggested that reason-based choices are different from value maximization, because if the marketers had localizeed on value maximizing aspects such as communicating the hedonic or perceptual values to the customer that they might want to receive from purchase this return. For such a marketing approach, the marketers would not present comparison of the carrefour against competitors product rather focus on highlighting the performance and enhanced capability through a marketing campaign.The displayed advertisement supra is a marketing message by online financial solving provider. The industry of online financial solution provider is newly established and requires less focus on promotion of the brand and urges more investigate of consumer manner to increase their knowledge about the products. For this reason, these marketing campaigns are adopted to teaching style where the marketers enable consumers to see why they shoul d buy a particular product and what differentiated features they would inherit by the purchase of a product of a particular brand and its opportunity cost. Therefore, it can be suggested that the displayed advertisement in this research paper depicts a successful marketing strategy adapted by a financial solution providing company. It is delivering a clear message to the target audience that the companys product is outstanding against competitors product belonging to the similar category.The advertising message delivered in the advertisement displayed initially also facilitates consumers to do the psychological accounting for making a purchasing decision. Mental accounting enables individuals to weigh advantages and disadvantages of purchasing a product against the same product of other brands. They calculate the cost opportunity they would be availing from the purchase of the product, the difference in price
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.